Dating extreme television
Dress became such a restrictive social barrier that women even quit going to school because of insufficiently fashionable wardrobes (Modell 1983).While Waller's analysis has been criticized (Lasch 1977, Gordon 1981), it is generally accepted as describing a dating system that persisted in colleges from the 1921 Is into the 1940s.After the World War II disruption of domestic dating, the marriage boom helped precipitate the baby boom which lasted into the 1960s in the U. Bailey (1988) notes that by 1950, going steady had completely replaced the rating and dating complex.Nevertheless, Bailey (1968) finds that spending money on dates continued to escalate and advice books advocated judging a man's seriousness by the amount of money he was willing to spend on a date.
Bailey (1988) summarizes the effect of these changes succinctly: "Money -- Men's money -- became the basis of the dating system" (p. With increased expenditures on dating by men, they began to regard dating as an investment in sexual pleasure: "..planned and paid for 'a good time' and asked of their girls a bit of physical intimacy" (Modell 1983).
According to his "principle of least interest," the party least interested in perpetuating the relationship was best able to exploit the other.
The result, according to Waller's analysis was for both men and women to feign true love while attempting to secretly remain indifferent.
Another trend that started in the 1920s was detected by Waller (1937) a decade later and dubbed "the rating and dating complex." This involved a woman dating many desirable men for the prestige value of appearing popular: In order to have Class A rating they must belong to one of the better fraternities, be prominent in activities, have a copious supply of spending money, be well-dressed, 'smooth' in manners and appearance, have a 'good line,' dance well, and have access to an automobile (Waller 1937, P. Coeds were seen to lose prestige if they dated less desirable men, dated too few men, or accepted last minute dates.
For their part, women also needed to dress, dance, and talk well, plus be physically attractive.
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